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The Tarfion
Blog: Product, Design, Engineering and Marketing

A good product still needs an audience that knows it exists. Tarfion plans and runs marketing campaigns, content marketing and market-entry programs built on the same research that shaped the product, so the message matches what people find when they arrive.

Practical notes from the Tarfion team on product discovery, UX/UI design, software development, QA testing, product support and marketing. Each one answers a question clients bring to us often.

Content Marketing That Starts From What Users Ask

Your best content ideas are probably sitting in the support inbox already. One real user question can become several useful pieces.

Questions to Answer Before a Product's First Campaign

A launch campaign works when it promises what the product already delivers. These five questions keep the message and the product in step.

The First Ninety Days After a Product Launch

Launch day closes one phase of work and opens another. The first three months show what the product needs next.

Where Bugs Hide: A Layer-by-Layer Guide to QA Testing

Every type of software testing catches some defects and misses others. Knowing which is which shows where the testing effort should go.

Does Your Product Need a Design System Yet?

Design systems save real time once a product has enough screens and people to need one. Before that point, they can slow a small team down.

What a Few Usability Sessions Can Tell You

A lab and a large budget are optional. A handful of well-run sessions will show you where a design confuses the people it was made for.

Roadmaps That Hold Up Once Real Users Arrive

A roadmap is a set of bets about what users need next. Here is a simple way to place those bets using evidence your team already has.

What Product Discovery Should Settle Before Design Begins

Discovery exists to swap assumptions for evidence while changes are still cheap. These are the questions a discovery phase should close before anyone designs a screen.

The Tarfion Blog: Product, Design, Engineering and Marketing