Strategic
Marketing Campaigns for Products Worth Finding

A good product still needs an audience that knows it exists. Tarfion plans and runs marketing campaigns, content marketing and market-entry programs built on the same research that shaped the product, so the message matches what people find when they arrive.

What Marketing & Campaigns Covers

[01]

Campaign Planning & Execution

[01]
Campaign Planning & Execution

Campaigns are taken from brief to launch by one team, across the channels and markets you choose to enter.

You leave with

a campaign plan, live campaigns and results reports.

[02]

Content Marketing

[02]
Content Marketing

Articles, guides and product stories are written around the questions your audience already asks in its own words.

You leave with

A content calendar and published pieces.

[03]

Data-Led Growth Strategy

[03]
Data-Led Growth Strategy

Positioning and channel choices start from research and are refined as campaign results come in over each review period.

You leave with

A  growth strategy with set review points.

[04]

International Market Programs

[04]
International Market Programs

Messaging, channels and timing are adapted for each new market, so the product is introduced in terms local audiences recognize.

You leave with

A market-entry plan for each region.

Why Marketing Starts With the Product

Before planning a campaign, the Tarfion marketing team uses the product the way a new customer would, reads the discovery research and talks with the people who built it. That groundwork shows which claim the product can back up from the first visit, who benefits from it most and which parts still need work before they are promoted. Campaigns planned this way bring in people who stay, because what they were told matches what they find.nter.

Four Questions Settled Before Any Campaign Goes Live

How is pricing set?

Each project is priced from its scope. You receive a written estimate, broken down by service and phase, before any work begins.

What should they believe afterwards?

One clear claim the product can prove within the first few minutes of someone using it.

Do you work alongside our in-house team?

Channels chosen through research, including the creators, specialists and communities it already follows.

Which service should come first?

Measures agreed with you before launch and reviewed together on a fixed schedule.

The Campaign Cycle

Brief

Create

Measure

01
02
03
04
05
06

Plan

Launch

Refine

Where Each Activity Fits in the Plan

Positioning and messaging

Activity
Its role in the plan:

Sets the one claim every channel repeats

Content marketing

Activity
Its role in the plan:

Answers audience questions and builds familiarity over time

Campaigns on selected channels

Activity
Its role in the plan:

Introduce the product to defined audiences in set periods

Creator and specialist collaborations

Activity
Its role in the plan:

Place the product in communities that already trust those voices

Market-entry programs

Activity
Its role in the plan:

Adapt message, channels and timing for a new country

What Does Your Product Do Best, and for Whom?

Tell us, and we'll outline where a first campaign could start and what it should promise.

Plan the Launch Campaign